Key Responsibilities

• Lead the development of content (visuals, copies, social, lifestyle articles, newsletters and website content etc) for digital campaigns Develop branding strategy for the brands
• Lead the development and optimisation of content for online listings (eg copy, listing images, A+ content for Amazon listings).
• Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
• SEO/ PPC/ FB ads/ PR/ App store optimization
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
• Must understand social media algorithms
• Testing and optimising marketing tactics for customer acquisition
• Collaborate with the team to implement on-page and off-page SEO strategies

Essential Skills

• In-depth knowledge of various social media platforms, best practices and website analytics.
• Strong analytical skills and highly creative .
• Good attention to detail and great communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing
• Knowledge and experience within the wellness and healthcare industry is preferred
• Experience in managing and building a team of creatives is preferred

Qualification

• Computer Science Graduates / B.Tech preferred

Work Experience

• 2 to 4 years of experience developing mobile apps natively in iOS and/or Android.